10 Most Common Mistakes in Search Engine Optimization (SEO)!

In the case of content marketing, the success of a website depends on optimizing it properly. The more accurately an online content marketer is able to observe the SEO aspects of his website, the more search engines will evaluate his website. With the development of technology, various rules of search engine are constantly being updated and improved. At the same time, everyone is constantly adopting various new strategies to get a place at the top of the search engine. Webmasters are also adopting a variety of new strategies to compete for survival in the top list of search results as a result of modernization of search engines. As a result of search engine algorithm updates, many good quality websites are not able to compete and their visitors are decreasing. As a result, many internet marketers are abandoning their online business. At this time of competition again many are making some common mistakes due to not understanding SEO well, which is putting their website further behind in the list of search results. Think about it in common sense, what will happen to your blog / website if you do wrong SEO in this time of competition where even after doing SEO properly you are struggling? Today we will discuss the kind of mistakes that an article publisher usually makes. 1. Wrong Keyword Selection Not being able to select the keyword correctly is one of the most common mistakes. In most cases, an article publisher starts writing a post without giving any importance to keyword selection or without searching for the keyword. This way the desired post may not be in a good position in the search engine due to not choosing the right keyword properly despite having good articles inside the post. Before you start writing about the topic you are going to write about, you should check and select the keyword well, what kind of keywords are being searched for online on your desired topic and what kind of keywords are important and so on. In this case, you can choose the right and appropriate keyword, your post will be ranked at the top of the search engine. 2. Keyword Stuffing Most webmasters think that if you can put a keyword in each sentence while writing an article, you will get more visitors. This shows that an article publisher is using Keyword in unnecessary places inside his post. In this case, due to the use of Keyword too many times in a post, the search engine marks the post as spam. In this way, even if an article publisher writes a good post, it does not get good results from search engines. When writing an article, try to keep the Keyword Density between 5% and 6%. 3. Use of irrelevant keywords Most of the time an article publisher has written a very nice post but he should have chosen another keyword instead of the keyword he chose for this post. In this case, the post can not rank well in search engines. Because Search Engine Always Wants Keyword Related Articles. Naturally, think that you are writing a post on the topic of "Android" but inside the post there is more writing about Windows than about Android. In this case how do you evaluate the post. Although the subject is not exactly like my example, in most cases it is close. It is important to keep in mind that the topic you are writing about should be given more prominence within the post. 4. Non-Original Content I always strongly advise everyone to write good quality unique content on the subject without having to copy the content of someone's blog / website. Because the simplest and main way to get visitors to the blog is good quality unique content. With the modernization of search engines, all search engines can now easily mark copied articles. In this case, no matter how cleverly you publish other people's content on your blog, the content of your blog will be easily recognized by search engines. This content will be able to bring VG to your blog whenever you use new unique content on the blog. Copying content from someone else's blog and using it in your blog will not be successful in any way. 5. Mistaking Title Tags and Meta Descriptions These two tags are very important in search engine optimization. Because when a search engine does a search using a keyword, the search engine is the first to look for the title tag of the post. In this case, if you get the keyword inside the Title Tag, your post will come easily in the search results. On the other hand, if the keyword is not found in the Title Tag, then the search engine is looking for the keyword inside the Meta Descriptions. If the keyword is found in the Meta Descriptions, then there is a greater chance of getting a post in the search results. That's why when I write these two parts, you must write the Title Tags and Meta Descriptions neatly arranged with the combination of your desired keywords. 6. Lack of Back Links Back Links are very important to increase the value of your blog to search engines. Most bangla bloggers do not pay any attention to this issue. But if your blog is linked to a good website / blog, then that website will bring Link Juice to your blog. You don't have to just post regularly for that. After making a new post, you can link your post to a good blog that is related to your post through various arguments. It will also actively contribute to increasing traffic to your post. 7. Lack of Internal Links Lack of Internal Links within a blog post is another common mistake. If you always avoid this, I would say you are the biggest fool. Because there is no problem in this matter. Only when you post, you can link the posts that have some similarities with your new post through Anchor Text. This will help Search Engine Crawler to quickly crawl and index your new post. Although this will not be able to bring visitors directly from the search engine, but the search engine or other visitors from other blog posts will be able to increase the page view by staying for a long time. 8 . Non-Responsive and Non-Mobile Friendly Design Google has recently been urging people to create mobile friendly websites. Because people now do a lot of computer work through mobile. Moreover, Google also announced in April / 2017 that those whose blogs are not Mobile Friendly, will have a lot of adverse effects on their blog / website SEO. If your website is still just a computer version like in those old days, you can't expect visitors from a variety of smaller devices. In this case, you will be deprived of getting a large amount of traffic to your blog. So it would be wise to design your blog Responsive and Mobile Friendly through a good web developer. 9. Not Using Social Media At present, the use of social media has increased so much that everyone is using social media sites as a great source of traffic to their websites. In this case, if you do not share your posts on good social media, you will be deprived of a large amount of traffic. You can do this by creating a page on different types of social media in the name of your website and sharing posts on them. You can also increase traffic to your blog by joining different groups on social media and sharing your posts. 10. It is also a common mistake not to do regular traffic analytics to review the amount of traffic your blog is getting from any source and what kind of keywords are getting traffic from search engines. You may say that this issue is not related to search engine optimization or will not contribute to the increase in traffic. Yes, although it will not directly contribute to the growth of traffic, it will help you to get a clear idea of ​​what you should do in the future or what kind of keywords you need to post with ideas about your blog's traffic source, keyword and many more. Google Analytics is one of the most widely used and popular tools today. If you wish, you can easily add it to any type of website or blog. In a very short time from these tools a clear idea about the details of a website can be found.